. . . . . .Zoned For Horses

. . . . . . zoned for horses.

I have seen these 3 words in numerous Multi-list listings. Funny thing is, the property may be zoned for horses, but word is not getting out to the right market area.

When listing a property, it should also be marketed towards the target market. If it is zoned for horses, how about marketing to the horse people or large animal market? There are a number of these people looking for such properties, but have a hard time finding them.

Why?

Because these properties are marketed as residential property and not to the horse community. Yes, there are some consumers searching for acreage, but not that many. I have a tough time finding horse properties in searches for my clients.

I am currently working on a transaction for a horse property with a buyer (an equestrian), not to mention several other buyers that are interested in properties, large and small, so that they can keep their horses with them instead of boarding.

Yes, horse properties are selling, only if they are marketed, not only to the general consumer, but also to the correct target market. I sold a 12 acre horse farm. (This sold property had multiple offers on it, too.) The buyers that purchased it had searched for over 2 years. Now that doesn’t make sense. There are plenty of horse friendly properties on the market at many different price ranges.

Then how come it took them 2 years to find one?

What it comes down to is if you have a horse property, or the potential for a horse property, it is best to work with a REALTOR that specializes in equestrian properties, who is a fellow equestrian that is familiar with horses and involved in the horse community.